Services

We provide a full range of written communications. Tell us your needs and we’ll create a tailored solution to help you connect with your audience.

Editing and Proofing

Words are powerful. Which makes it all the more important to get them right. Correct spelling, proper grammar and clear, concise and comprehensible content is all too important in the business world. Even small mistakes can undermine your professionalism and credibility. We have a team of eagle-eyed editors who can proofread or edit your documents to perfection – anything from business cards and business proposals to marketing materials, magazine articles and website content.

Feature Writing

Intimidated by a blank page? Let us fill it for you. We write web articles, newspaper articles, magazine articles and journal, booklet and brochure articles… in fact, any type of article you want – in plain (Jane) English, or technical jargon. We have expert writers in everything from industry (building, interiors and architecture) and technical (electronics, engineering and communications) to business (finance, human resources and entrepreneurism), lifestyle (travel, pet care, family, weddings, gardening, cooking, crafts and DIY) and health and fitness. We’ve pretty much got it covered.

Magazines

Whether launching a new magazine or bringing an existing title to a new level, we can help you create a quality publication for your target audience. It’s your vision, but you can leave the hard work to us. We’re experts in magazines, from writing and commissioning the stories and photographs, to overseeing photo shoots and product styling, to maintaining budgets and working in tandem with your sales and marketing staff. We can manage the whole design process from start to finish or work alongside your own designers to produce highly dynamic and creative works. It’s your choice. We offer all-inclusive services or à la carte. Just tell us where you need our expertise.

Online Digital Magazines

As media is evolving, so are we. Take digital magazines, for instance (or e-zines, or online magazines). We use leading-edge online publishing technology to produce top-notch publications that reach wider global markets at a more affordable rate. That means highfaluting multimedia benefits and engaging interactive content – all in the form of the traditional magazine, except online. We love the ideal of generating impact in a digital environment. We reckon you will too.

Blogs/E-newsletters/Website Content

Looking for more traffic, more customers, more press and attention? Blog your way into your customers’ stratosphere or send regular e-newsletters that speak directly to them. Or let us do it for you. We speak web. We understand the nuances of search engine optimisation (SEO) and work to create enticing copy that both your target audience and search engines love. We know the type of e-newsletter, blog or website content that customers like to read, and we know which type of messages and marketing methods provide the biggest impact. Catchy headlines are just the half of it. Generating high open rates, writing crisp, clear copy that leads to action, and connecting and engaging with your readers to build trust and confidence is all part of the game. One we love to play.

Copywriting/Marketing Collateral

Is your marketing collateral up to speed? Are your brochures or business proposals losing you sales? You get just one chance to make a good first impression. After all, you are what you write. At least, that can be public perception. Boring writing will have your customers believing you’re boring. And bad writing? It smacks of laziness and unprofessionalism. It takes just a few words to change a drab disquisition into a fabulously sizzling composition. We love to sizzle. We write sexy, seductive and persuasive copy for all marketing materials, including corporate brochures, product brochures, flyers, posters, information sheets, emails, proposals, and so on.

Press Releases/Communications

Need help packaging your story and putting it out there? We can help you choose a newsworthy angle and pitch it to the media. People like good stories. They don’t much care for yawn-worthy yarns. Which begs the question, why do so many bad press releases end up on journalists’ desks? Without the right approach, even the best concept can fall short. Tell us your story and we’ll find the best approach for you. We’ve worked in the media for years, so we know what grabs a journalist’s attention, what doesn’t, and why. Whatever your needs, we can help announce to the world your latest news.

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